Types of graphics used throughout the retail environment:
- Point of Sale - Placed near the merchandise they refer to so that customers know its price and detailed information. Help to quickly identify special offers.
- Promotional Signage - Signage displaying special offers may be displayed in windows to entice customers into store.
- Free Standing Display - Fixtures and mannequins located on aisles designed to primarily attract customers attention and bring them into the department. Often display and store most newest, exciting merchandise into the department.
- End Caps - Displays located at the end of an aisle, their product sales increase dramatically and used to communicate promotional offer.
- Digital Signage - Visual Content is delivered digitally and their content usually being video clips to price content.
- Category Signage - Used within particular department or sector of the store, smaller than directional signs. Purpose - to identify the types of product offered-located near the referred goods.
No comments:
Post a Comment